Once upon a time, the vast majority of guest feedback was private. Hoteliers could see how their hotel was doing in the eyes of their guests without cluing their competitors or prospective guests in on what their guests were complaining about. But now, consumers are writing feedback on public websites like online review sites, online travel agencies (OTAs), and more. In fact, according to TripAdvisor data, more than 50% of consumers have reported writing a review of the accommodation upon returning from a trip. Understandably, this makes many hoteliers uneasy. Information about their hotels is being published on the internet without their consent. Review sites are publicly ranking their properties based in this information. Consumers are using this information to make booking decisions, rather than information or materials crafted by the hotel’s management and marketing department. Fortunately, it’s not half as bad as it sounds. Even hotels with small teams can and should take advantage of the opportunities that this new digital landscape provides. Here are some misgivings hoteliers have expressed about online reputation management that actually represent great opportunities for their businesses. Get the full story at Revinate