Budget hotel giant Travelodge is planning a further upgrade to its website after shifting nearly four out of five bookings online over the last three years.
Travelodge launched its website in 2002 as an alternative to its telephone booking line. Similar to a budget airline, Travelodge uses a dynamic pricing model - the earlier a room is booked the cheaper it is.

The budget sector is the fastest growing part of the UK hotel business. Travelodge interactive manager Stephen Welham said encouraging customers to book online means costs and overheads can be minimised.

"Around 80 per cent of our rooms are now booked online compared to 17 per cent in 2003. Customers are increasingly booking online as they're familiar with the channel as a means to secure the best deals for all sorts of products, including hotels," he said.

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