Travel marketers are faced with a whole slew of challenges. Firstly, searchers do a TON of shopping way before they’re actually ready to buy, resulting in tons of dirty data and mixed signals for marketers. To make matters worse, the market is super saturated and the big guys have an insane cash flow, allowing them to offer crazy deals with absurdly low margins. So, how can the average travel company compete? It’s all about understanding the market trends and finding creative ways to leverage them to your advantage. Here are four new trends all travel marketers should be ready for. Get the full story at Wordstream