The 35-minute Facebook Live broadcast on Sept. 18 invited consumers to meet crew members and see features of the aircraft’s hospitality through the eyes of one of its social media team members. Much like other streaming platforms, Facebook Live enables brands to show an unfiltered perspective, taking brand film beyond carefully produced montages. "For many consumers, taking an extended vacation with the Four Seasons Private Jet is not a reality, so an opportunity to see a bit of the behind-the-scenes of the private jet is certainly attractive," said Damon Banks, editor-in-chief of LuxeGetaways Magazine. "For affluent travelers looking at the many private jet vacation options available today, seeing this might encourage them to consider this particular vacation solution." Get the full story at the Mobile Marketer