Four Seasons Safari Lodge Serengeti, Tanzania, is encouraging fans to explore the Serengeti through a new interactive online safari experience. The “Into the Heart of Africa” online immersive tour permits guests to learn about Serengeti National Park via videos and photos. Prior to arriving at the resort it is now possible to have both a personal virtual tour of the safari, the lodge and the wildlife and gain valuable knowledge about the region. Other brands have embarked on interactive marketing to offer consumers personalized virtual experiences. Digital enabled marketers engage with target consumers on a personal level through microsites, branded hashtags and digital touch points. These experiential and educational tactics integrated consumers into what felt like the brand’s inner circle, which ultimately drives brand loyalty. Get the full story at Luxury Daily Read also "Four Seasons’ Pin.Pack.Go enhances travel planning via expert tips" at Luxury Daily