The hotelier’s Research and Discovery Studio, officially unveiled Oct. 27, provides a space for its employees to test out touchpoints of the guest experience, from the bedding and table settings chosen to room layout and staff wardrobes, before rolling them out to its properties. With hotels in more than 40 countries, this studio will provide a means to individualize the appearance and service at each of its locations in a scalable way. "Perfecting the guest experience has been the driving motivation for Four Seasons since our founding," said Dana Kalczak, vice president, design, Four Seasons Hotels and Resorts. "Everything that exists within a Four Seasons property is there because we decided it should be. "The Studio gives us a central venue to examine all of those decisions and to view them in context," she said. "Context is a key consideration – it is one thing to view the bed, the technology, the space and the different features of a guest room on their own, and quite another to examine them alongside one other. "A space that lets every decision be examined and made holistically is an important tool for us as we move forward." Get the full story at Luxury Daily