Meeting consumers on a platform they enjoy in a rewarding fashion helps keeps a brand visible and attractive to consumers. “Soliciting and sharing user-generated content has become a significant focus of our content strategy at Four Seasons,” said Elizabeth Pizzinato, senior vice president, marketing and communications for Four Seasons Hotels and Resorts. “The natural desire for guests to share their vacation experiences with their networks is nothing new – think of postcards – but now we have a breadth of social channels, like Instagram, that facilitate this behavior and make it accessible to brands. “This wealth of user content represents a huge opportunity for Four Seasons, and one of the ways we’re capitalizing on it is by showcasing this content across our branded sites. We know that consumers look to user-generated content as much if not more than branded content, so featuring it on our site allows us to highlight the extraordinary Four Seasons experience through a personal guest lens. Get the full story at Luxury Daily