The property is giving away a two-night stay and a $500 gift card to a local boutique as well as offering fashion tips through promotions from bloggers. The campaign triggers cross promotion among the bloggers, boutique and hotel. “In addition to helping us expand our reach on Facebook and grow our followers, it has been a fun way for us to engage around the idea of a weekend getaway,” said Gena Downey, director of public relations at Four Seasons Resort The Biltmore, Santa Barbara, CA. “We have also been able to expose a slightly different luxury lifestyle audience of fashion lovers to the beauty and allure of the resort, and introduce our more travel-focused audience to an incredible local designer boutique,” she said. Get the full story at Luxury Daily