Akamai announced the results of a recent study conducted in collaboration with Babson College, one of the nation's leading schools of business. With roughly 80 percent of all travel reservations now secured via the Internet, the Babson study evaluated key factors that are driving consumers' selection of online travel sites. One of the study's findings concluded that one-third of travel consumers abandoned their online search after waiting for more than four seconds for their results to load.

"There is a wealth of competing options online when arranging for travel, and consumers have come to expect responsive performance, or they?ll simply take their business elsewhere," said Brad Rinklin, vice president of marketing, Akamai Technologies. "Akamai is a leader in accelerating transactions and enabling fast online application response times for travel Websites. From increasing 'look-to-book' ratios and ultimately online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available so that customers keep coming back."

Akamai's Dynamic Site Accelerator and Web Application Accelerator solutions for travel and hotel companies provide a predictable, high-quality and secure end-user experience that measurably improves conversion rates, reduces infrastructure costs and helps these companies to build loyalty with their customers.

"Being a leader in the hotel industry, we have to ensure that our distribution systems perform flawlessly for travelers all around the world, regardless of any unexpected traffic demands," said Bryson Koehler, Vice President, Global Distribution Technology, Intercontinental Hotels Group. "Akamai provides us with a complete e-business solution that addresses our requirements for 100 percent availability of critical Web, Voice and Web Service applications, massive reach to support worldwide customer demands, and the use of an extended infrastructure to support widely varying traffic on demand."

"Pegasus has experienced success in working with Akamai to provide fast performance, reduced latency and increased application efficiency of our industry leading Online Distribution Database (ODD)," said Steve Lapekas, Chief Technology Officer, Pegasus, a leading provider of reservation and distribution technology. "Leveraging Akamai's Web Application Accelerator will further allow us to increase speed and availability, while reducing infrastructure load and increasing SaaS application adoption of our next-generation travel reservation platform."

Leveraging Akamai's solutions, travel companies can optimize their online transactions while compensating for infrastructure weaknesses that can take down the reservation and ticketing systems. Travel Web sites, supported by Akamai's solutions, deliver significantly faster page and application download times while increasing the quality of the customers? Web experience. Akamai's travel customers are enabled to do this by relying on the company's uptime service level guarantee.

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