Do you know what your customers think about your products and services? Successful business owners know that no matter how busy they get, it's critical to take the time to get customer feedback. Understanding what your customers think about your products and services will not only help you improve quality, but will also give you insights into what new products and services your customers want so you can diversify your offerings. Knowing what you're doing right also lets you make smart decisions about where to focus your energies, and it may even give you fodder for marketing. Plus, your customers will appreciate having ways to communicate with you—and know they are being heard. Get the full story at American Express Open Forum