Canada joins the US in a love of travel - spending an estimated 11.4 billion on domestic travel alone. Reaching and converting these high flyers - and spenders - is important for any tourism or travel marketer. But, first you need to understand their planning and searching patterns to ensure that your campaigns are timely and relevant. Our 2016 North American Travel Trend Report has all of the insights you need to do just that. Here’s a quick peek into some of the insights and how you can use them to improve your marketing campaigns. Get the full story at Sojern