And the shift to mobile continued to gain steam, with everything from ordering dinner to booking a vacation now done on smartphones and tablets. Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year: 1. Brands will look to chatbots to stay useful and relevant Chatbots are an exciting prospect, but brands need to provide relevant and useful information to use this channel successfully. Consumers are growing weary of so many messaging touch points, and chatbots need to show real value to be welcomed in. Get the full story at Marketing Land