Here are 4 ways to use social media to grow your email database. Create Enticing Social Media Contests Social media contests are probably the easiest way to capture email addresses. When executing a campaign on any social network, always make submitting an email address mandatory. Granted, it’s important to receive consent from a user to opt-in to receiving your emails, but if you make that step part of the barrier to entry, the process becomes effortless. For example, Starwood Hotels Hawaii executed a “Share Your Aloha” contest last fall that was promoted primarily via social media. Get the full story at Windmill Marketing