But before you frantically start rolling out flash sales and engaging your neighbors in the WrestleMania of revenue management, take a deep breath and get back to basics with the following ideas: 1. They Zig, You Zag Let’s face it. Unless you’ve suddenly invented holographic front desk agents or a way to beam guest luggage to their respective rooms, you’re probably not going to steal attention away from the new kids on the block. What you can do, however, is knock them off their pedestal when it comes to creativity. Put on your consumer hat and do a deep dive into what your property has to offer. Turn your unique hotel attributes into creative packages and promotions. A prime example is Le Montrose Suite Hotel in West Hollywood, which allows electric cars to park and charge for free. Get the full story at Tambourine