Even while consumer and business print media is predicted to decline in the next five years, the opportunities to advance reader engagement and online integration are significant. In the face of less print media advertising, both marketers and agencies can improve the impact of their messages by developing creative that includes a meaningful bridge to support the relationship between the consumer and the brand.

For both high and low involvement brands, a connection to the internet can support a number of tangential strategies that relate to competition, new product development, acquisition, retention and driving revenue through direct purchase or referral.

After reviewing more than 400 print advertisements, an average of 75 percent included a URL across fashion, business, entertainment, lifestyle, eBusiness and youth magazines with youth driving the top end of the average and fashion the lower end.

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