1. Let your guests do the talking: Professional photos have always been important for hotels. However, with the new image driven platforms, crowd sourcing media has never been easier. Not to mention, people love to share their travel stories. Travel is ranked number 9 in the top ten categories on Pinterest and based on a study by Facebook users add more stories about travel to their Facebook Timelines than they do any other type of life event. Photo sharing platforms like Instagram make it easier than ever to gather images from guests for your website. Many hotels now encourage guests to send in their hotel photos and activities by asking them to tag the hotel. Others have an email set up specifically for photo submissions. When using guest’s photos online, remember to be clear about what the images will be used for and always ask for permission. 2. Show them what you’re up to: Viewing your amenities is critical, but seeing who you are is an effective way to engage travel shoppers personal side by highlighting your staff. It can be as easy as posting a picture at your Christmas party or taking a few photos of your employees at work. On the Beverly Wilshire Four Seasons Hotel’s YouTube page, they do a great job highlighting staff. In this video they show Executive Pastry Chief, Adam Thomas, baking donuts with his special recipe. This is a great way to let the viewer get to know both the specialty desert, as well as the pastry chief. Guests love to know who will be cooking their meals and looking after them during their stay. Get the full story at the VFML Blog