The French National Assembly brought rate parity to a grinding halt by adopting the final vote, which removes the clauses from contracts between hoteliers and OTAs. The so-called “Macron law”—named after France’s Minister of Economy, Industry and Digital Affairs, Emmanuel Macron—is designed to invigorate the French economy by removing obstacles to growth and competition. The law states that when entering into contracts with OTAs, “the hotelier is free to consent to any customer discounts or tariff advantage of any kind whatsoever.” The decision caps off a two-year battle led by AccorHotels and hotel employer union UMIH to remove the so-called “pricing parity clause” enforced by France’s three largest OTAs—, Expedia and HRS—which forbid hoteliers to offer lower prices to other online booking firms or undercut the rates on their websites. HOTREC, the European hospitality association, in a news release described the French vote as “another crucial step for hotels in Europe to regain control over their offer.” Some 70% of hotel bookings in Europe are made through such online booking platforms, according to the French Competition Authority, which engineered much of the change. Get the full story at Hotel News Now and HOTREC Read also *What is the future of hotel rate parity in the U.S.?"