As part of our new 80 DAYS Benchmark service, we recently undertook a study to better understand the contribution of both direct website and OTA/FIT revenue within the London 4 and 5 star hotel markets during the last 2-3 years. Drawing comparison between June 2016 – May 2017 and June 2015 – May 2016, we evaluated data from a total of 19 hotels comprised of; - 9 x 5 Star Central London Hotels - 10 x 4 Star Central London Hotels Get the full report at 80 Days