Nothing creates more value in the professional search marketing world than useful search engine optimization tools. From the simple "link:" command in Google, which shows how many sites link back to you, to the more advanced search tools at Yahoo! and browser plug-ins, the industry and engines themselves have a variety of tools available to get you started with SEO.

Remember that tools and technology, while powerful, must be used with caution. If you aren't able to translate the resulting data and convert it into meaningful, actionable steps, you might become more frustrated than you were before. SEO tools, as well as visits to search engine forums, blogs, websites and competitive reviews for your marketplace should be standard practice. (If you aren't clear on this topic, begin by reading "What Exactly is SEO?")

Here's a list of personal and feature-rich SEO tools to get you started.

Get the full story at MSNBC