Join Norm Rose, Phocuswright’s senior technology and corporate market analyst, and Donnell Wright, SDL's VP, social insight sales, on Thursday, June 4, 2015, at 12:00 pm EDT, as they provide a different view of social media, illustrating how language and localization can directly impact your brand image. Managing Global Social Intelligence – a FREE Phocuswright webinar sponsored by SDL – will review some of the latest Phocuswright research on social media trends and SDL will demonstrate how their solutions can help travel brands manage global social intelligence. Moderated by Phocuswright senior vice president of research, Lorraine Sileo, this 35-minute event includes a 15-minute Q&A session. Topics include: - Analysis into existing social media trends among travelers, including most popular activities - Traveler usage of various networks by demographic - How companies can track global brand social intelligence - The challenges of managing global brands and the impact of local behavior and user-generated content on the brand strategy Register now at Phocuswright