If customers are not able to facilitate their fix for online entertainment and business needs, they are going to take their custom elsewhere. With such tight competition across the customer services industry, this is a risk that businesses can ill-afford to take. This is no different in the hospitality industry, with the need to adapt to an ‘always online’ world being particularly pressing. Fortunately, some very simple steps can be taken to remedy the gaps that a given hotel or hospitality business have in their present networking and entertainment offerings. We’ll be discussing free-to-access Wi-Fi in this article, taking a look at how it was able to help Macdonald Hotels & Resorts improve the experience of their guests and provide the level of service that modern consumers demand. Get the full story at eHotelier