SIM Partners launches FilterStream, a free widget for the hotel industry that instantly streams filtered TripAdvisor reviews about a specific hotel to the hotel's website.

FilterStream searches through TripAdvisor's database of over twenty million hotel reviews and seamlessly feeds consumer-generated reviews about the hotel to the hotel's website. As new reviews about a hotel are posted, those reviews are streamed instantly to the hotel's webpage.

Hoteliers use FilterStream to manage the minimum review rating displayed on their website. These qualified third party reviews are powerful testimonials that can lead to an increase in direct website bookings - the most profitable channel for hoteliers. According to Jupiter Research "84% of travelers claim they shop on 3rd party sites but booked on brand sites." FilterStream provides the consumer with the 3rd party information they need without having to leave the hotel's website.

The simple widget embed feature makes FilterStream effortless to implement and can easily be customized to conform to the website's style. FilterStream not only works well with hotels, but is ideal for B&Bs, boutique hotels, resorts, vacation rentals and hotel management companies.

Hotels have already started seeing positive results from FilterStream. Eric Plouffe, E-Commerce Director at Atlific Hotels in Canada says, "FilterStream allows me to have up-to-date testimonials on our sites without any effort. I can customize the template to fit the website's style and the filter feature only posts reviews with my approved star rating."

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