Traditionally, room rental by the hour has been the preserve of seedy establishments or, more recently, “love hotels” found in countries from Argentina to Japan. But luxury hotel groups have embraced the hourly model in France. “Hotels in France have been struggling, but we are offering them another source of revenue,” says David Lebée, the founder and chief executive of dayuse.com. “Ten years ago hotels would not have dreamt of doing this, but times change.” According to Dayuse, which launched in 2010, 70 percent of rooms are empty during the day and it says it has generated more than $20m in revenue for those hotels signed up to its service. Accor and Marriott confirmed that they have signed up to the service, although declined to comment further. Get the full story at the Financial Times