Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth in user reviews and visitors at TripAdvisor, driving a 400 percent increase in content collection and attracting 390 million monthly unique visitors. With such a big and engaged group of consumers, what better next step than to provide them booking capabilities right where they are? We sat down with Messing and asked her about how she has steered marketing during the company’s transition to an e-commerce player. Get the full story at Marketing Land