The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many pages of online spam.

As the algorithms are updated, new ways to affect the results are discovered, and the algorithm must then be again adjusted. This is a cycle that has been around since the early days of search, and one that won't be going away any time soon. A lot has changed over the years, and the future is sure to also deliver its plethora of surprises, but there are three main factors that will always have some level of impact on your search results.

Some people say that the world of search engine optimization is over and that the entire basis behind successful rankings lies in the power of incoming links. While incoming links do play a significant role, and in most cases are a necessity, they are far from the only determining factor.

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