Has the public hype about Second Life reached a peak, with a backlash looming?

Using consulting firm Gartner Group’s Hype Cycle as a yardstick, Kevin Dugan of Strategic Public Relations, Tony Walsh of Clickable Culture and Linda Zimmer of Business Communicators of Second Life debated the issue this week.

The Hype Cycle, used by Gartner to track the adoption of new technologies, has five distinct phases: “Technology Trigger,” “Peak of Inflated Expectations,” “Trough of Disillusionment,” “Slope of Enlightenment,” and “Plateau of Productivity.”

Reuters spoke with Gartner analyst Steve Prentice about Second Life’s position on the bumpy road from hype to backlash and beyond. The following is an edited transcript.

Get the full story at Reuters/Second Life