In a virtual roundtable, Hotel News Now via email asked three hoteliers whose portfolios include a mix of independent hotels how they are preparing for distribution as the New Year approaches. - Robert A. Rauch, president and founder of R.A. Rauch & Associates: “The corporate market is the biggest distribution opportunity for independent hotels. Corporate spend is up and business travelers are moving away from (online travel agencies). This is witnessed by our huge growth in direct reservations in 2015 over 2014. Certainly this does not happen by osmosis. To attain the shift from OTA to direct we are targeting GDS users who are largely corporate.” - Matt Marquis, CEO and president of Pacifica Hotel Company: “We will continue to drive traffic to our direct channels, with the most importance on our hotel websites. We plan to continue to reinvest in our Web channels to ensure our customers have the most informed and efficient experience when booking direct.” - Greg Champion, president and COO of Benchmark Hospitality International: “This remains the same … how to effectively drive as much business as possible to our own websites and booking engine, lowering transaction costs, allowing our teams to upsell and building direct guest loyalty.” Get the full story at Hotel News Now