GDS evolves to widen appeal
Jun 13, 2014
Travelport’s newly redefined Travel Commerce Platform, read Sabre’s Travel Marketplace, or what Amadeus refers to as its Selling Platform - essentially they are all doing the same thing: aggregate as much content as possible so that travel agents can sell it through a single system.
Travelport’s announcement of its internal rebranding alluded to how all the GDSs that underpin the sector strive to shed a caricature - often unfairly levelled - that they are legacy dinosaurs.
In this respect Travelport, the
UK market leader, due in part
to its link with British Airways which founded the Galileo system in 1976, scored a significant coup this year by welcoming Ryanair back.
However, all three major GDSs - also including Amadeus, the European market leader, and Sabre Travel Holdings, the number one in the US - are striving to modernise their businesses. In a fiercely competitive sector, each makes their case as to why they are further down that road than their rivals.
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