The collaboration is not the first between a GDS and an airline using NDC, but this one is between the largest U.S. airline and the largest U.S. GDS, promising to impact many more travel agents. It also demonstrates that GDSs are integrating NDC into their systems rather than allowing it to displace them. “This shows that there still is a place for GDSs and that they are going to develop the tools to be competitive and prevent [being] bypassed,” said Bob Offutt, a senior technology analyst for Phocuswright. Get the full story at Travel Weekly