From the perspective of a leading global hospitality company providing a "home away from home" for travelers, we have to be even more attuned to the unique qualities of each nationality, Chinese travelers included. In 2011, recognizing China's rising outbound tourism, we launched a program called Hilton "Huanying," which means "welcome" in Chinese. Hotels in our portfolio in the Huanying program offer Chinese-speaking front office staff, amenities such as teapots and slippers in guest rooms, Chinese-language TV channels and a range of traditional Chinese dishes such as congee, noodles and dim sum on the breakfast buffet. While we believe these are steps in the right direction, we are also aware that a lot more can be done to understand and court this fast-growing demographic. As much as the Chinese seek distinct experiences as they travel, we too must recognize that practices such as tipping and queuing are not as common in Chinese culture. Get the full story at CNN