According to a December 2008 study from the Pew Internet & American Life Project, 88% of these 83.4 million people use the Internet. In August 2008, Forrester Research reported that Gen Xers spent at least 8 hours of personal time online per week.

Unlike millennials (the generation that followed them), who surf the Web more for entertainment, Gen Xers primarily go online seeking information.

How can online marketers be heard? ?For Gen X, the Internet is a resource,? said Lisa E. Phillips, senior analyst at eMarketer, who focuses on demographics. ?Effective marketing is marketing that helps them research. It?s relevant and has a value proposition up front.

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