Marcus Frotscher, director of revenue management, Europe, at Mövenpick Hotels & Resorts, is one such manager whose selling strategy would change when new rules come into place. “This new situation would give hotels the opportunity to have exclusive offers on branded websites, produce other offers across other channels and close channels early in regards to final remaining roomnights,” Frotscher said. “Additional approaches would be to extend relationships with smaller OTAs, devise new contracts and have different targets concerning commission levels,” Frotscher added. “Hotels can now spend more on marketing, bidding on keywords, increasing loyalty and focusing on development on booking engines to deliver the right products and offerings.” Get the full story at Hotel News Now