Guests with higher-level status can earn rewards such as a free drink, guest-list placement or a quick table, by showing their status records to the restaurant host. Although fast-food restaurants have used beacons, the technology’s use by upscale dining establishments signals its rapid acceptance into the mainstream in just over a year after its introduction. “This looks great,” said Erin O’Malley, vice president, account director, at Geometry Global, near Boston. “IBeacons are used quite heavily in the US at retail. It is another way to harness the power of the mobile device that folks never put down. “Overall these beacons allow marketers to customize the shoppers’ experience in many unique ways,” she said. “Folks can choose to opt out or not, so the privacy is controllable.” Get the full story at Mobile Commerce Daily