In a new report, Germany: Online Overview, eMarketer estimates that there were nearly 40 million active Internet users in Germany in 2006, and expects that number to climb to nearly 50 million before 2011.

Importantly, for marketers, two out of three German Internet users are also online buyers ? fairly big buyers. The average German online buyer spent $945 in 2006, and eMarketer predicts that spending amount to total $1,739 by 2010.

Although Germany's online advertising market is only the third-largest online ad market in Europe, it is currently the fastest-growing segment of Germany's ad market and is expected to continue to post gains.

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