If you’re like most properties out there, you’ve got rooms to sell and need travelers to visit your site to make that happen. Reaching the travelers who are most likely to book a room at your hotel with an ad at the right time is a great start, but what about that ad will influence a conversion? Travelers visit on average 38 sites before deciding to book, so it’s important that you make the most out of every chance you have to get in front of them. Sojern shares a few best practices to keep in mind when creating your ads to ensure you’re getting as many guests through your doors as possible. Get the full story at Hotel Interactive Related Link: Sojern