In the US alone, up to 65 million travelers take flight and enjoy spring break getaways. Year after year, we see this surge in spring and summer travel searches during January and throughout the first quarter, the so-called “January jump.” In our Spring & Summer report we see, for instance, that 39% of Q1 searches are for spring and summer travel. With all of these searches surging early on in the year, getting your campaigns up and going in January is key to a strong start to the new year. Get the full story at Sojern