To say that social media marketing is a hot topic is a mild understatement. Due to growing consumer adoption and media coverage, companies have been increasingly engaging in social media strategies. Unfortunately, far too many corporate marketers are making mistakes in their first forays, and errors can be extremely costly. The following guide, including the platform checklist on page 4, provides insights into developing successful social media strategies based on a clear understanding of social platform technology, users, opportunities, and challenges.

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