As an eCommerce Manager, I ask the hotel in each meeting what their business mix is. Every Revenue Manager, General Manager and Sales & Marketing Manager should know this information. There should be clear targets set for each market segment for the year. These targets should be for both occupancy and average room rate (ARR). The hotel’s business mix gives all departments a clear picture of the hotel’s target market and how well they are doing to achieve budget. Below are a few steps to follow that will help you optimise yours. Get the full story at Net Affinity