In part one, he explains why he believes they don’t want more choices, but better choices and how this presents an incredible opportunity for hotels to drive more direct bookings and profitability. If hotels could offer the best booking experiences and prices, he believes consumers wouldn’t shop 22 websites. In the second part, he offers a new approach that would bring consumers back to the hotel’s website. By merging loyalty and pricing strategies, hotels can offer log-in protected rates better than the best available rates offered everywhere else. These wouldn’t break parity agreements because they’d be fenced or discreet and customers would always know where to find the best deal: at a hotel’s website. Get the full story at Duetto