According to a Cornell Center for Hospitality Research report titled “Creating value for women business travelers: Focusing on emotional outcomes,” hotel companies to remain competitive must develop and focus their services to meet the needs and preferences of women business travelers. For example, Hyatt Hotels Corporation recently introduced special programs for women as a result of the company’s own research and focus groups. Hyatt found women want the following from their hotels: - assurances their guestrooms have been cleaned and an ongoing dialogue with the hotel to provide feedback; - an easy way to obtain items forgotten at home; - to maintain their health and well-being on the road; and - high-quality bath products. Get the full story at Hotel News Now