Starwood’s President and CEO, Frits van Paasschen, said it was a market that was not as significant as some third-party intermediaries make it out to be. “We generate less than five per cent through the OTAs as it is,” van Paasschen said on the ‘CEOs check-in’ panel. “The smart people who book go through the proprietary channels.” Starwood’s CEO said he was confident the direct channels would continue to drive significant growth into the future – a similar outlook from fellow panellist, IHG’s CEO designate and current Chief Financial Officer, Richard Solomons. “OTAs are a distribution channel that is there and they won’t go away,” he said. “But the best deal for guests is by going direct.” Get the full story at Spice News