Search volume has become a statistically significant indicator of sold rooms, making it imperative for hotel brands to boost their visibility on various search engines. Indeed, search is repeatedly turned to throughout a consumer’s purchasing journey and can often be the decisive factor in nudging a reservation. “Such a significant increase in interest for luxury hotels from China can be attributed to a few things,” said David Sadigh, founder and CEO of Digital Luxury Group, Geneva. “Firstly, numerous western hotel brands are opening in second, third and fourth-tier cities, building brand awareness in parts of China where wealth is increasing and overall luxury hotel awareness may be low,” he said. Get the full story at Luxury Daily