There are two ways to target international queries for SEO: - Through simple multilingual targeting. This means making an alternative version of your website in another language. This will cover that language in its entirety, across all geos. For example, you may have a Spanish version of your website at es.website.com with the tag: hreflang=”es” (Not sure what hreflang is? Read up on it here). - Through international geotargeting. This means making alternative versions of your website based on the region. You don’t necessarily have to translate your website to another language to target other regions. You can have a default (x-default) English website, with alternatives in Canada (en-ca) and the UK (en-gb). Or you can have a default English website, with Spanish alternatives in Mexico (es-mx) and Spain (es-es). Get the full story at Marketing Land