Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns. However, many marketers aren’t quite prepared to show off their finery, and users aren’t being treated to a wealth of visual eye candy just yet. “Images have the power to make a reader stop, pay attention, and give an email a second look,” says Ron Cates, Constant Contact’s Director of Digital Marketing Education. “The new Gmail layout gives marketers the opportunity to really stand out and catch readers’ attention by keeping your images front and center.” Get the full story at Marketing Land