Most hotel sales leaders seem to think the only key to sales success is to respond quickly. It is absolutely true that responding quickly is important, especially because these platforms measure response times and hotels that fail to respond promptly are pushed down the list. Yet a fast response time by itself will not help you stand out, especially when the odds are that the rates you are offering are—thanks to advances in revenue management—likely to be right in line with your comp set. Not only will the price be similar, but the chances are that on the surface the overall features of your hotel are probably also comparable with your comp set. If you want to outsell the competition and grab a bigger slice of the pie than everyone else gets, then respond promptly with a competitive price, but find ways to combine “tech” and “touch” in order to outsell your competition. Get the full story at HNN