Still in the Beta phase, Gogobot combines social networking and online travel research and bookings into one seamless platform. Backed by $4 million in funding from Battery Ventures, Gogobot is poised to elbow its way into the online travel space.

Expedia, the world leading online travel portal does not just make money from travel bookings but also through advertising on its websites. Expedia’s Tripadvisor is the #1 online travel community operating in North America, Europe and Asia-Pacific. The site aggregates opinions and offers rich user-generated travel-related content including millions of reviews on destinations, hotels, restaurants. The sheer number of reviews adds to its credibility and draws traffic to tripadvisor.com, which Expedia then monetizes in the form of revenue from advertising placements on the website.

How does Gogobot threaten Expedia?

1) Absence of Social Networking at Tripadvisor

Tripadvisor lacks real social networking functionality. Gogobot offers to fill this gap by providing users with travel advice from their personal social network connections on Facebook and Twitter. The reasoning for this is obvious – people care much more about their friends’ opinions than those of the endless stream of anonymous reviewers. We’re much more likely to act on a tip from a friend than a stranger.

Get the full story at Seeking Alpha