Gogobot tells TechCrunch that 15 million people used the platform to plan their travels in 2013, and as the network grows, the company continues to step into Kayak’s territory, especially where search is concerned. Today, for example, the startup added metasearch functionality to its social travel platform, giving travelers a way to search for and find hotel and accommodation deals from a range of booking services, including Booking.com, Hotels.com and Travelocity. The launch comes on top of Gogobot’s recently launched “Tribes” vertical, which allows users to search for destinations or different experiences according to their style and preferences of choice. Tribes leverages the millions of data points Gogobot has collected over the last three years on trends and styles among different demographics of travelers to help those researching a trip find one that matches their particular preference. Travelers can search through the vertical’s categories, like “Adventure Travelers,” “Art And Design Lovers,” “Foodies,” or “Budget Travelers,” for example, to find the “best place to picnic in Paris,” and so on. With Tribes and its new metasearch feature, following in the wake of Kayak, Gogobot wants to become a one-stop shop for travelers to research and book travel and streamline the trip planning process. For instance, as nearly 5 percent of travelers visit more than 150 sites before securing a room on a hotel’s website, metasearch aims to narrow that process down. Get the full story at TechCrunch