The app is quite simple, it lets hotels sell unused inventory at a discounted rate from midday to 4:00 am of that day. Want not waste not, these rooms would go unsold - with no income for the hotels - but instead travelers can leave their lodgings late to potentially claim sizable discounts. The company, which launched in May, has a staff of 25 people - 10 of whom moved over from Rocket Internet-backed companies - who are spread across 11 countries (covering 400 hotels) in Asia-Pacific running local markets and country-based initiatives. “Localization is the driving force, it’s about understanding the market,” says Mischler, who is HotelQuickly COO, before pointing out that some of the larger, global-minded startups often suffer from developing a regional strategy when every market is distinctly different. Get the full story at The Next Web