In the ever-evolving competition for wealthy hotel guests, hotels and resorts are trying to differentiate themselves by offering everything from a more curated food and beverage program to better personalization and activities that are more in tune with the local environment. They are also focusing on sleep, an activity for which there might seem to be little opportunity for differentiation. Lodging operators are deploying sleep specialists to work with staff and offer guest consultations. The goal is not only to ensure that the guest is getting sufficient sleep on property but that he or she will leave the resort better versed in ways of maintaining good sleeping habits at home by altering the day-to-day routine that can compromise a full night's rest. Get the full story at Travel Weekly