Through this program, consumers can book hotels in Google search while Google handles the payment through Google Wallet. Similar in some respects to TripAdvisor’s Instant Booking, the hotel or online travel agency then handles the confirmations and customer service, and therefore owns the customer. Expedia is on record as saying it will consider participating in Book on Google even as it boycotts TripAdvisor Instant Booking. Expedia doesn’t like the relative lack of branding it would get in TripAdvisor Instant Booking and isn’t anxious to build up what could be a formidable hotel-booking challenger. Google also is planning to add amenity information, such as the availability of Wi-Fi, free breakfast or a pool, to its hotel offerings in 24 countries. Get the full story at Skift Read also "Google Hotel Finder officially retired, Hotel Ads Commission Program now open for all hotels"